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Privacy Policy

Welcome to our privacy policy page. To read our privacy policy, click on a header below to expand the section.

M.E. Duffells Limited are a business to business organisation that supply goods and services to the trade only. The website, or any other website owned or operated by us (the "Website") is owned and operated by M.E. Duffell Limited and the expressions "Duffells", "we", "us" and "our" mean M.E. Duffell Limited whose registered office is at Unit 3 Commerce Way, 19 Commerce Park, Croydon, Surrey, CR0 4YL.

This privacy policy (the "Our privacy policy") explains Duffells’ policies on privacy in relation to personal data collected from our daily operations online and offline.

We take the privacy of the clients seriously. We are keen to obtain, retain and process information (including your personal and sensitive data) in accordance with the applicable legislation, including the Data Protection Act 1998 & the General Data Protection Regulation (GDPR). We respect your right to privacy and we understand that, as a client of Duffells you prefer to control your own personal information and preferences. For this reason, we may ask you to register or to provide personal information and preferences when you visit certain areas of our website or when we request information from you using alternative methods.

This privacy policy explains our policies on privacy in relation to personal data collected by Duffells. This privacy policy forms part of the conditions of use of the Website. By using the Website and the services on it, you consent to the collection and use of your personal data by us for the purposes authorised below and for any other purpose which is reasonably necessary for the provision of the proper administration of our relationship with you.

This privacy policy will be exclusively governed by and construed in accordance with the laws of England and Wales whose Courts will have exclusive jurisdiction in any dispute, save that we have the right, at our sole discretion, to commence and pursue proceedings in alternative jurisdictions.

Your information has been obtained by direct dealings with us.

We must profile and verify your business before allowing business communications to commence between us and at this point we ask you for the information we hold in our system. We build your profile over time through business transactions and other recordable interactions such as phone conversations, email correspondence and postal correspondence in order to define your profile.

Our legal basis is "Legitimate Interests". We process personal information for certain legitimate business purposes, which include some or all of the following:


  • To deliver our products and services
  • To contact you regarding the products or services that you have requested
  • Where the process enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers
  • To better understand how people interact with our website
  • To carry out auditing, research and analysis in order to maintain, protect and enhance the services we provide
  • To identify and prevent fraud
  • To enhance the security of our network and information systems
  • To transfer your details (including account details) to relevant third parties, public bodies, industry organisations and regulators as reasonably required for the operation of our business
  • To provide postal communication which we think may be of interest to you.
  • To determine the effectiveness of promotional campaigns and advertisements
  • To disclose your details to government and associated organisations as required by law


Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights.

You have the right to object to this processing if you wish, to find more about your rights,
please click here.

Please bear in mind that if you object, this may affect our ability to carry out the tasks above for your benefit.

"Legitimate Interests" means the interests of our company in conducting and managing our business (to enable us to give you the best service/products and the best and most secure experience).

For example, we have an interest in making sure our marketing is relevant for you, so we process your information to send you marketing that is tailored to your interests. It can also apply to processing that is in your interests as well.

For example, we may process your information to protect you against fraud when transacting, and to ensure our website and systems are secure.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative) and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

If you have any concerns about the processing listed in this section, you have the right to object to processing that is based on our legitimate interests.

For more information on your rights, please see the "Your rights" section below.

We will share your details among our companies at home and abroad including our joint ventures and with any future owners.

As we develop our business we might buy or sell stores, businesses or subsidiaries. Where such a transaction occurs, or in the event that we are or substantially all of our assets are acquired, the transferred assets will generally include customer information but any such transfer shall be conditional on this information remaining subject to the restrictions on its use as set out in our privacy policy notice pre-existing the transfer.

Where any of your personal information is transferred by us outside of the European Economic Area the ("EEA") in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with our privacy policy and as permitted by the applicable data protection legislation. By submitting your personal data, you agree to the transfer, storing and processing of your data outside the EEA.

All of our employees are subject to obligations of confidentiality regarding information which they have access to in the course of their employment including the personal information of customers. All personal information is held in secure computer storage facilities and paper-based files. We take steps to protect the personal information we hold from misuse, loss, unauthorised access, modification or disclosure.

It may be necessary for us to maintain our records for a number of years. However, when information is no longer required, we will destroy records containing personal information securely.

"Cookies" are small bits of electronic information that a website can transfer to your hard drive to help tailor and keep records of your visit to that website. If you visit our website, cookies are used to allow us to better customise your visit to your individual preferences, helping us provide you with the best possible service on our website. Most major websites use cookies and their use is standard on the internet. You can find out more about the way cookies work on and

We use cookies to:

  • Simplify the logging on process for registered users
  • Help ensure the security and authenticity of registered users’
  • Provide the mechanisms for online shopping
  • Enable traffic monitoring


On visiting our website, you will be sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, if you have clicked on Duffells advertisement on another site that links to our website you may be sent an anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with our associated websites.

Whilst you do not need to allow your browser to accept cookies in order to browse much of the website or to access many of our services, you must have cookies enabled if you wish to shop online or access any areas reserved for registered users.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser, but this may restrict the use of some parts of the website.

We or third parties on our behalf may use web beacons in combination with cookies on the website, in our emails or in our advertisements. Web beacons help us understand how visitors interact with the website and enable us to measure the effectiveness of the website and our advertising, for example by counting the number of individuals who have visited the website via a particular advert.

A web beacon is typically an electronic image that is placed on a site, email or advert which allows a website to record the simple actions of the user opening the page that contains the beacon. Web beacons provide us with details of how the website is navigated, how many individuals visit specific pages, the time material was viewed, the types of browsers and computer operating systems used, and the internet protocol addresses from which you connect to the website. This is information that is available to any web server you visit, and web beacons do not give any extra information away. Web beacons are simply a convenient way of gathering simple statistics and managing cookies and by being able to recognise you this allows us to improve your experience of the website by enabling us to tailor and personalise your visit.

Where web beacons are used in connection with cookies then they may be rendered ineffective by either opting out of the cookies or changing the cookie settings in your browser.

You can find out more about the way web beacons work on

The website contains links to other websites. Please note that we are not responsible for the privacy practices of such other websites, and we recommend you read the privacy statements immediately on entering other websites. Our privacy policy applies only to information collected by Duffells and through Duffells websites.


You have the right to obtain a copy of any personal information which we hold about you and to notify us of any inaccuracies. You have the right to rectify, restrict, erase, transfer to another controller, withdraw consent, access data held or object to processing your data.

If you would like to obtain a copy of your personal information, please write to us. You will need to verify your identity and specify what information you require.

We will be happy to answer any enquiries from you regarding this privacy policy, the personal data we hold about you or the use we make of it. If you have any queries, comments, or if you wish to correct or update the data we hold about you, please either email us at [email protected] or write to us at:

The Data Protection Compliance Officer
M. E. Duffell Limited,
Unit 3
Commerce Way,
19 Commerce Park,

Please enclose your postal address.

If you wish to know more about your rights, please visit the Information Commissioner's Office Website at

If you wish to raise your concerns or make a complaint over the way you feel your data has been used then you can register this with the Information Commissioners Office (ICO) in the UK who are the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

To raise your concern with the ICO, click here.


If you wish to discuss anything in our privacy policy, please contact us on 020 8662 4010 or email us at [email protected].