The website www.duffells.co.uk (the "Website") is owned and operated by M E Duffell Ltd. and the expressions "Duffells", "we" and "us" and "our" mean ME Duffell Ltd whose registered office is at ME Duffell Ltd, Unit 3 Commerce Way, 19 Commerce Park, Croydon, Surrey, CR0 4YL
We take the privacy of the users of our Website seriously. We are keen to obtain, retain and process information (including your personal and sensitive data) in accordance with the applicable legislation, including the Data Protection Act 1998. We respect your right to privacy and we understand that, as a visitor to this Website you prefer to control your own personal information and preferences. For this reason, we may ask you to register or to provide personal information and preferences when you visit certain areas of the Website or request information.
2 What information do we collect?
We collect the information provided by you when you use this Website and other of the services on the Website and on registration.
We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms and questionnaires. We also monitor customer traffic patterns and the use of the Website which enables us to improve the service we provide.
3 Changes to our policy
4 How do we store and maintain personal information?
All of our employees are subject to obligations of confidentiality regarding information which they have access to in the course of their employment including the personal information of customers. All personal information is held in secure computer storage facilities and paper-based files. We take steps to protect the personal information we hold from misuse, loss, unauthorised access, modification or disclosure.
It may be necessary for us to maintain our records for a number of years. However, when information is no longer required, we will destroy records containing personal information securely.
5 How do we use the data we collect?
We use personal information collected from you for the following purposes:
- to provide a more personalised service;
- to deliver our products and services;
- to contact you regarding the products or services that you have requested;
- to carry out auditing, research and analysis in order to maintain, protect and enhance the services we provide;
- to transfer your details (including account details) to relevant third parties, public bodies, industry organisations and regulators as reasonably required for the operation of our business;
- to disclose your details to government and associated organisations as required by law; and
- to collate a personal profile so that we can target relevant information to you
where you have not objected to such use, we might also use your information to let you know about other products and services which we offer which may be of interest to you. If you do not object initially, but you change your mind later, please email us at email@example.com.
6 Disclosure of your information
We will share your details among our companies at home and abroad including our joint ventures and with any future owners of the Website.
We employ other companies and individuals to carry out functions on our behalf including delivering packages, sending mail, providing marketing assistance, analysing data and providing customer service. In order to carry out their functions these companies and individuals may require access to your personal data but we shall only disclose such relevant personal information as is needed by them to perform their functions.
Where requested to do so, we may co-operate with any court, tribunal, regulatory body, police authority or other similar authority in any investigations or proceedings concerning you or your use of the Website. This may include disclosing information about communications transmitted via the Website to such authorities where required.
We may also use and share information relating to groups of customers, without identifying individuals, to learn more about customer behaviour and find ways of enhancing our service.
We regard our databases of information (which will include your personal information) as an important part of our business and we will not give or sell this information to any outside organisation for use in its marketing or solicitation without your consent.
7 Cookies – What are they and how do we use them?
- simplify the logging on process for registered users;
- help ensure the security and authenticity of registered users’;
- provide the mechanisms for online shopping; and
- enable traffic monitoring.
On visiting our Website you will be sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, if you have clicked on an M E Duffells advertisement on another site that links to this Website you may be sent an anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with our associated websites.
Whilst you do not need to allow your browser to accept cookies in order to browse much of the Website or to access many of our services, you must have cookies enabled if you wish to shop online or access any areas reserved for registered users.
Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser, but this may restrict the use of some parts of the Website.
8 Web Beacons – What are they and how do we use them?
We or third parties on our behalf may use web beacons in combination with cookies on the Website, in our emails or in our advertisements. Web beacons help us understand how visitors interact with the Website and enable us to measure the effectiveness of the Website and our advertising, for example by counting the number of individuals who have visited the Website via a particular advert.
A web beacon is typically an electronic image that is placed on a site, email or advert which allows a website to record the simple actions of the user opening the page that contains the beacon. Web beacons provide us with details of how the Website is navigated, how many individuals visit specific pages, the time material was viewed, the types of browsers and computer operating systems used and the Internet Protocol addresses from which you connect to the Website. This is information that is available to any web server you visit and web beacons do not give any extra information away. Web beacons are simply a convenient way of gathering simple statistics and managing cookies and by being able to recognise you this allows us to improve your experience of the Website by enabling us to tailor and personalise your visit.
Where web beacons are used in connection with cookies then they may be rendered ineffective by either opting out of the cookies or changing the cookie settings in your browser.
You can find out more about the way web beacons work on www.allaboutcookies.org.
10 Your rights
You have the right to obtain a copy of any personal information which we hold about you and to notify us of any inaccuracies. If you would like to obtain a copy of your personal information please write to us. You will need to verify your identity and specify what information you require. We may charge you a fee to cover our costs incurred in providing you with a copy of your information.
The Data Protection Compliance Officer
ME Duffell Ltd,
19 Commerce Park,
Please enclose your postal details and a cheque for £10.00 payable to M E Duffell Ltd.
If you wish to know more about your rights please visit the Information Commissioner's Website at www.informationcommissioner.gov.uk.